Description
Book description:
- Author's name: Dr.. Dr. Mohamed Abdulazim Abulnaga
- Number of pages: 484 pages
- The subject of the book: Foundations of Modern Marketing
The contents of the book:
- Introduction
- Marketing Overview
- Segment the market, define the target market, and build the mental center of the product
- Marketing Information Systems and Marketing Research
- Consumer behavior
- Business markets and the buying behavior of business buyers
- Product
- Pricing
- Marketing communications
- Distribution channels
- E-marketing
Also browse:
- A special collection of books Arabic Language
- Hamlet / Arabic
