Description
«Tim Cook: The Genius Who Launched Apple to the Top» by Leander Kahney chronicles how Tim Cook took over as CEO of Apple in 2011, and how he faced the daunting challenge of succeeding Steve Jobs, the founder of one of the largest and most innovative companies, after his passing. At the time, the experts put their hands over their hearts in trepidation, as Cook's tenure coincided with a dangerous period of increased competition with Android and uncertainty about the future of the products. But the experts were wrong. After eight years of Cook's leadership, Apple went from One big success to another even bigger success.
Says author Leander Kahney: “As I write this book, it has become clear that Cook's values are the bedrock of his leadership at Apple. We will see how he discovered and embedded them in the company from his first day at Apple to the present day, and we will discover how he developed these values and sustained the company's ethos and culture by looking at the circumstances and risks surrounding the job he inherited and then going back to his childhood, his previous career, and his tenure at Apple.”
Cook's tenure at Apple is legendary as the world celebrates his significant contribution to the company and the world. After all, Cook led Apple to become the first trillion-dollar company. In this book, you will learn the story of Tim Cook, the quiet genius who led Apple forward and took it to another level of success.
