Description
Book description:
- Author's name: Dr.. Dr. Ali Abdul Ridha Al-Jayashi
- Number of pages: 356 pages
- The subject of the book: Sales management
The contents of the book:
The book contains a number of topics, including the following:
- Introduction to Sales Management
- What is Sales Management
- Personal sale
- Organization of sales
- Organizing Sales Force Motivation
- Incentives and rewards for salespeople
- Sales planning
- What sales forecasting is
- Sales forecasting methods
- Estimated sales budget
- Planning and setting up sales areas
- Planning and configuring sales quotas
- Monitoring and evaluating the performance of sales activities
- Evaluating salespeople's performance
- Sales management
- Information systems
- Marketing Information Systems
- Marketing Decision Support Systems
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