Recent trends in social and e-marketing for social welfare programs
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Recent trends in social and e-marketing for social welfare programs

Author: Hala Farouk
SKU: 9789957875213

86,25 SAR Tax inclusive

Modern Trends in Social and Electronic Marketing for Social Welfare Programs is a book written by Dr. Hala Farouk, and it talks about the objectives of marketing, its importance, its characteristics, the functions of marketing management, the difference between social, commercial, electronic and green marketing, the different perspectives on the elements of the marketing mix, and many others.

Category: Brands:
Dar al-Masirah

Description

Book description:

  • Author's name: Dr. Hala Farouk Mohamed Omar

  • Number of pages: 424 pages

  • The topic of the book: Recent Trends in Social Marketing 

The contents of the book:

  1. Part I: Social marketing between reality and hope, which includes 3 chapters. 

  • Chapter one: Marketing Evolution and Relative Importance 

  • Chapter two: Modern Marketing Strategies

  • Chapter Three: Social Marketing Challenges and Ways to Address Them

  1. Part II: Marketing Capacity Building for Social Workers in Social Welfare Institutions and included four chapters: 

  • Chapter four: Social and Online Marketing Skills

  • Chapter five: Social welfare organizations as a marketing environment

  • Chapter Six: Social and E-Marketing Theories and Models

  • Chapter VII: Marketing Management in Professional Practice Areas

 

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Additional information

Weight 1 kg
Dimensions 20 x 20 x 20 x 20 cm
Author of the book

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