News in the media

Description

Book description:

• Author's name: Prof. Dr. Abdul Razzaq Mohammed Al-Dulaimi

• Number of pages: 408 pages 

• The subject of the book: The book details what news and media are all about 

The contents of the book:

1. Introduction

2. Chapter I: The Meaning of Media and Communication

• Definition of media

• Media Careers

• Connection concept

• Communication as a media process

• Components of the communication process

• Mass communication

• Communication and Mass Communication

• The roots of communication science

• Writing as a communication tool

• The concept of the right to communicate

• The theoretical origins of communication

• The importance of communication

• Communication functions

3. Chapter II: Media theories

• The concept of media theories

• The relationship between media theory and media philosophy

• Power theory

• Freedom theory

• Social Responsibility Theory

• Soviet Theory (Socialism)

• Developmental theory

• Democratic Participation Theory

4. Chapter three: Introduction to Journalism

• The origins of journalism in the world

• Invention of printing

• Older Print Types

• Printing in the Arab World

• Other notable communication innovations

• The Scientific Concept of Journalism

• Press functions

• Forms of the press

• Criteria for determining newspaper types and divisions

• Some basic principles of newsmaking

• The most popular news stories 

• News sources

• News models

• News Editing Templates

• News reports

• Qualities of a good reporter

• Types of reports

• Interview

• Press article

• Investigative journalism

• Electronic press

5. Chapter four: Introduction to Radio and Television

• The Origins and Development of Radio

• How to write a radio script

• The evolution of radio

• The evolution of television 

• Radio production

• Radio Director's Tools

• A brief history of radio broadcasting

• The principle of radio broadcasting

• Organizing radio broadcasting

• Frequency bands used in radio broadcasting 

• Digital radio broadcasting systems

• Broadcasting Missions

• Social and Media Aspects of Radio Broadcasting

• History of television

• TV stations

• Television press

• Preparing and presenting radio and television programs

• The Art of Diction for Radio and Television

• TV interview

• TV seminar

6. Chapter five: Public Relations

• Modern Public Relations

• The Evolution of Public Relations

• Areas of public relations

• Top Public Relations Associations

• Stages in the evolution of public relations

• Public Relations Definition

• Public Relations Jobs

• Public Relations Objectives

• General Framework for Public Relations Personnel Specifications

• Business Ethics in Public Relations

• Characteristics of a PR person

• Qualifications for a public relations professional

• Toward a sound understanding of public relations

• Organizing public relations agencies

• Public relations activities and practices 

• Public Relations in the organizational chart

• Principles of Internal Organization

• Steps to internal organization of public relations

• Public relations and other departments

• Public relations and other administrative units of the organization

• Public Relations Organization

• Planning in Public Relations

• Planning stages

• Public Relations and Public Opinion

7. Chapter Six: Public opinion

• The concept of public opinion

• Definition of Public Opinion

• Characteristics of Public Opinion

• Stages of Public Opinion Formation

• Components of public opinion

• Types of Public Opinion

• Public Opinion Functions

• General Principles of Public Opinion

• Public Opinion Research

• Types of studies

• How to Shape Public Opinion

• Some factors influencing the formation of public opinion

• Media and Public Opinion

• Public Opinion and Development

• Public Opinion in Non-Democratic Dictatorships

• Public Opinion and Modernization

• Public Opinion and Informatics

• Public Opinion Segmentation

8. Chapter VII: Introduction to Advertising

• The concept of advertising

• Definition of propaganda

• Types of Advertising

• Counter-propaganda

• Advertising mechanisms

• The concept of advertising

• A brief history of the Declaration

• The impact of the invention of printing on advertising

• The rise of advertising agencies

• Some historical forms of advertising

• Types of advertising

• Parties in the advertising process

• Elements of the advertising process as a communication process

• Advertising agencies

• The goal of advertising campaigns

• Advertisers

• Marketing research specialists

• Advertising in the media

• Street advertising

• People working in advertising agencies

• Electronic advertising

• Advertising, information trade and its audience

• Advertising in the United States

• Moral responsibility

• The time period and location of the ads

• Modern ad design

• Psychological Objectives of Advertising

• Installing the ad

• Key Elements of Advertising

• Design process for advertising

• Styles of ad or template design and output

• Advertising Design Styles

• Ad design requirements and elements

• Elements used by the designer

• Some considerations that contribute to the success of the design

• How to design small ads

9. References

Also browse:

• A special collection of books Sociology and Media 

• The media's contribution to changing Americans' perceptions and attitudes