Description
Book description:
- Author's name: Frederic Noel
- Translation: House of Ideas International
- Number of pages: 757 pages
- The subject of the book: New marketing systems
The contents of the book:
- Introduction
- The frogs, snails, and lizards that marketers piled up in the 1980s in service and price shrines and buying centers
- Kansas isn't what it used to be
- Marketers Facing New Challenges
- The magic of the number four
- The more things change, the more they stay the same
- Looking for good relationships
- Positive state
- Database marketing is the fastest growing marketing investment in North America
- Just because you have a construction kit doesn't mean you can build a house
- From little dwarfs to big giants
- Is privacy a thing of the past?
- Outlook
Also browse:
- A special collection of books Management
- DEVELOPING SKILLS
