Description
Book description:
- Author's name: A. Dr. Ali Ajwa et al.
- Number of pages: 329 pages
- The subject of the book: Introduction to Communication
The contents of the book:
1. Introduction
2- Chapter One: Communication, its concept, types, forms, and arts
- Connection concept
- Connection elements
- The nature of the communication process
- Forms of communication (personal, group, mass, organizational)
- Types of communication (verbal and non-verbal)
- Communication Arts Media - Advertising - Advocacy - Education - Advertising
- Pillars of successful communication
- References
3. Chapter Two: Mass Communication and Society
- Reasons for the use of mass communication in contemporary societies
- Functions of mass communication in contemporary societies
- Areas that utilize mass communication in contemporary societies
- Mass Communication and Public Opinion
- Mass Communication and National Development
- Mass Communication and Advertising
- Mass Communication and Public Relations
- Considerations governing the use of mass communication in contemporary societies
4. Chapter Three: General Introduction to Radio and Television Media
- Radio
- Radio and International Communication
- Characteristics of radio as a means of communication
- TV
- Color TV
- Characteristics of television as a mass communication medium
- Cable TV
- Satellite and TV
5. Chapter Four: Satellites and their communication functions
- What are satellites?
- Satellite Uses
- Satellite-related issues
- Communication Satellite Systems
- The Arab Space System
- References
6. Chapter Five: Print Media
- Definition and characteristics of print media
- Print Communication Functions
- Periodicals
- Types of Periodicals
- The newspaper
- Magazine
- The book
- Periodic and non-periodic brochures and flyers
- Printed posters and banners
- References
7. Chapter Six: News agencies
- Types of News Agencies
- Global News Agencies
- Global agencies as the source
- Basic News
- Global News Agency Services
- The impact of agencies on news values and professionalism
- The impact of agencies on news values and professionalism
- Similarities and differences between global agencies
- Arab News Agency
- References
- Supplements
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