Consumer behavior between theory and practice
Availability: In Stock

Consumer behavior between theory and practice

SKU: 0022003792

138,00 SAR Tax inclusive

This book comes at a time when the Arab library suffers from a severe and obvious lack of books dealing with important marketing topics, as there is no book on the subject of consumer behavior in the Arabic language, let alone a book that takes a coherent, comprehensive and modern perspective, in addition to this, the book in your hands brings us closer to the scientific aspects in an interesting style and adds valuable dimensions, such as: Considering the applied and practical aspects in addition to being a treasure trove of studies related to the Saudi environment and enterprises and related to the Saudi consumer.

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Institute of Public Administration

Description

Book description:

  • Author's name: Dr. Ahmed Ali Soliman

  • Number of pages: 530 pages

  • Book topic: Consumer behavior between theory and practice

The contents of the book:

  1. Introducing

  2. Author's introduction

  3. Section I: Defining Consumer Behavior

  4. Section II: Market segmentation and targeting market segments

  5. Section III: Environmental Factors Affecting Consumer Behavior

  6. Section IV: Psychological Factors Affecting Consumer Behavior

  7. Section V: Conclusion

 

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Additional information

Weight 1 kg
Dimensions 20 x 20 x 20 x 20 cm

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