Description
Book description:
- Author's name: A.. Dr. Mahmoud Hassan Al-Wadi - Dr. Ahmed Aref Al-Assaf - Dr. Ismail Younis Yamin - Dr. Ibrahim Mohammed Khreis
- Number of pages: 296 pages
- The subject of the book: Administrative economy
The contents of the book:
- Introduction
- Unit I: Introduction to Managerial Economics
- The concept of managerial economics
- Its main areas
- The concept of enterprise and profits as the goal of survival
- Module 2: Demand and Revenue Analysis
- The concept and types of demand
- Factors affecting the elasticity of demand
- The most important methods used in demand forecasting and forecast evaluation
- Unit III: Facility theory
- The concept of production and productivity
- Understanding the short-run and long-run production function
- The Importance and Characteristics of Equal Output Curves
- Unit IV: Production theory
- Types of costs and the economic concept of costs
- Studying the relationship between costs and production
- An explanation of the concept of economies of scale, its relationship to costs, and its impact on profits
- Module V: Analyzing Production and Supply Costs
- The concept of price and its determinants
- Pricing policies used under the market structure
- Analyze the break-even point and profitability of the business
- The importance of price discrimination and optimal product pricing
- Module VI: Pricing Policies and Production Decisions
- Module VII: Profit Analysis and Management Decisions
- Module VIII: Concentration, Mergers and Integration
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