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  • الرأي العام وطرق قياسه " الأسس النظرية ـ الجوانب "

    الرأي العام وطرق قياسه ” الأسس النظرية ـ الجوانب “

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    عاطف عدلي العبد

    يعرف الكتاب مفهوم الرأي العام وعوامل أهميته في العالم المعاصر، ومقوماته وأشكاله المختلفة، وأهم الأساليب التي تؤثر في تغييره، والقوانين التي تحكمه، وعلاقته بوسائل الإعلام المختلفة.

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